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My Process

Design is more than decoration—it's strategy, storytelling, and experience. Here’s how I work with you to turn your vision into a brand that connects.

01. Discovery
We begin with a conversation. I learn about your business, your audience, and your goals. This phase sets the foundation for strategic and authentic design.
02. Research & Strategy
I study your industry, competitors, and market trends to understand your positioning. From here, I define a clear direction to align your visual identity with your business objectives.
03. Concept Development
With insights in place, I explore and sketch creative directions. You’ll receive carefully developed logo and visual identity concepts, each grounded in purpose and tailored to your brand personality.
04. Refinement
Based on your feedback, we collaborate to refine the chosen concept. This stage ensures that every detail—from typography to color palette—is crafted with precision and intention.
05. Finalization & Delivery
Once the design is approved, I prepare all final files in multiple formats. You’ll also receive a brand guideline (if applicable) to keep your visuals consistent across platforms.
06. Optional Add-ons
If you need packaging, stationery, social media assets, or marketing collateral, I can support you with additional design services tailored to your brand’s launch and growth.