My Process
Design is more than decoration—it's strategy, storytelling, and experience. Here’s how I work with you to turn your vision into a brand that connects.
- 01. Discovery
- We begin with a conversation. I learn about your business, your audience, and your goals. This phase sets the foundation for strategic and authentic design.
- 02. Research & Strategy
- I study your industry, competitors, and market trends to understand your positioning. From here, I define a clear direction to align your visual identity with your business objectives.
- 03. Concept Development
- With insights in place, I explore and sketch creative directions. You’ll receive carefully developed logo and visual identity concepts, each grounded in purpose and tailored to your brand personality.
- 04. Refinement
- Based on your feedback, we collaborate to refine the chosen concept. This stage ensures that every detail—from typography to color palette—is crafted with precision and intention.
- 05. Finalization & Delivery
- Once the design is approved, I prepare all final files in multiple formats. You’ll also receive a brand guideline (if applicable) to keep your visuals consistent across platforms.
- 06. Optional Add-ons
- If you need packaging, stationery, social media assets, or marketing collateral, I can support you with additional design services tailored to your brand’s launch and growth.